In today’s global market, protecting your brand in China is no longer optional—it’s a necessity. Whether you're sourcing, manufacturing, or selling in China, registering your trademark ensures long-term brand security, legal protection, and commercial advantage.

1. China is a "First-to-File" Country

Unlike many Western countries that follow a "first-to-use" rule, China operates on a first-to-file basis.
This means:

• Whoever registers a trademark first, legally owns it in China—even if you’ve used it internationally for years.

• Many global brands have lost the rights to use their name or logo in China due to delayed registration.

→ Lesson: Register your trademark in China as early as possible.

2. Protect Against Trademark Squatting

Trademark squatting is widespread in China. Local individuals or companies may:

• Register your brand or logo before you do

• Demand a high price to sell it back

• Block your business from selling in China or using online platforms like Tmall, Taobao, or JD.com

Early trademark registration prevents this from happening.

3. Enforce Your Rights Against Infringement

A registered trademark gives you legal power to:

• Sue infringers in Chinese courts

• Stop counterfeit products through China Customs

• Remove unauthorized products from Chinese e-commerce sites

Without a registered trademark, it’s nearly impossible to take legal action—even if you’re the original brand owner.

4. Essential for Manufacturers & Exporters

If you:

• Manufacture goods in China

• Work with OEM factories

• Sell to Chinese consumers
  …you must protect your brand locally.

Registering a trademark helps:

• Prevent IP theft by suppliers

• Avoid fake products entering the global market

• Build trust with Chinese partners and platforms

5. Increase Business Value

Your registered trademark is a long-term intellectual property (IP) asset. It can:

• Strengthen your brand credibility

• Help secure investment, licensing, and partnerships

• Be sold, franchised, or transferred just like other valuable business assets

6. What’s the Process Like?

• Filing with China’s official trademark office (CNIPA) takes 9–12 months

• Valid for 10 years, with unlimited renewals

• Professional help increases success rate and prevents rejection or conflicts

Gomax provides full support: from pre-filing searches to follow-up monitoring and defense.

Ready to Protect Your Brand in China?

Avoid unnecessary legal risks and brand hijacking. Let Gomax International Service Center assist you in registering your trademark efficiently and correctly.

📩 Email us today: marketing@gomaxgroup.com

Secure your brand. Succeed in China.