Trademark Registration in China: A Step-by-Step Guide.

Introduction
China is a first-to-file jurisdiction: trademark rights are granted to the first party that files a valid application, regardless of prior use elsewhere. To secure protection on the mainland, you must register with the China National Intellectual Property Administration (CNIPA). Below is a concise, practical roadmap.

1. Pre-Filing Clearance
   • Distinctiveness: Marks that are purely descriptive, generic, or otherwise lack distinctiveness will be refused unless they have acquired secondary meaning through extensive use .
   • Availability Search: Use CNIPA’s free online database—or engage an agent—to confirm that no identical or confusingly similar marks already exist in the relevant classes and subclasses .
   • Chinese-Language Consideration: Even if your primary mark is in Latin characters, file a corresponding Chinese transliteration or meaning-based version to avoid squatting and to facilitate enforcement .
   
   
2. Choose the Filing Route
   a. National Application (recommended for most foreign companies)
   – Must be filed through a CNIPA-licensed Chinese agent.
   – Average timeline: 12 months if smooth .
   b. Madrid Protocol Extension via WIPO
   – Relies on a basic home application/registration.
   – CNIPA can issue a refusal within 12–18 months; if refused, you must respond directly or convert to a national filing .
   Tip: Because China uses its own subclass system within the Nice classes, national filings often encounter fewer subclass objections than Madrid extensions .
   
   
3. Prepare and Submit the Application
   Required documents (national route) :
   • Completed application form (online or paper).
   • Clear representation of the mark (word, device, 3-D, colour, sound, etc.).
   • List of goods/services (must use standard subclass names published by CNIPA).
   • Power of Attorney signed by the applicant (no legalization needed).
   • Certified copy of the applicant’s business certificate plus Chinese translation.
   Fee: Official fee is approximately RMB 300 per subclass; agent fees vary.
   
   
4. Examination (≈ 4–9 months)
   • Formality check: missing documents trigger a 30-day correction window.
   • Substantive examination: absolute grounds (distinctiveness, morality) and relative grounds (conflicts with prior marks).
   • If acceptable, the mark is preliminarily approved and moves to publication.
   
   
5. Opposition Period
   • Publication lasts 3 months in the Trademark Gazette
   • Any third party may oppose on grounds of prior rights, bad faith, non-use, etc.
   • If opposed, evidence rounds and hearings can extend the process another 6–12 months.
   
   
6. Registration and Certificate
   • No opposition or unsuccessful opposition: CNIPA issues an electronic registration certificate.
   • Term: 10 years from the registration date (end of opposition period), renewable indefinitely within 12 months before expiry .
   
   
7. Post-Registration Maintenance
   • Use requirement: If the mark remains unused for any 3 consecutive years, it becomes vulnerable to non-use cancellation.
   • Recordal of assignments, name/address changes, or licence agreements must be filed with CNIPA.

1. File early—before market entry—to defeat trademark squatters.
2. Secure both the Latin mark and a carefully chosen Chinese version.
3. Engage a qualified Chinese agent to navigate subclass nuances and communicate with CNIPA.
4. Budget 12–18 months and plan marketing roll-outs accordingly.

By following these steps, companies can obtain enforceable trademark rights in China and reduce the risk of costly disputes or buy-back negotiations later. If you have more questions about the procedure and costs, please feel free to contact us.  marketing@gomaxgroup.com .