China’s Trademark Law Just Got Sharper in 2026

On 22 December 2025 the Standing Committee of China’s National People’s Congress read the Trademark Law Revision Draft for the first time. The 84-article bill is expected to take effect on 1 November 2026 and will touch every foreign company that manufactures, sells or licenses in the People’s Republic. Below is a plain-English tour of the changes and a checklist you can e-mail to your China team today.

One of the most notable updates is the shift from “use it or lose it” to “use it or never get it.” Under the new rules, applicants must demonstrate genuine intent to use their trademarks within a specified period after registration. Failure to do so may result in cancellation, even if no third party challenges the trademark registration.

The enforcement toolbox has also expanded. Authorities now have the power to refer cases to criminal authorities, impose punitive damages, and levy personal fines against trademark agents who engage in unethical practices. These measures signal a stronger commitment to protecting intellectual property rights and ensuring fair competition in the market.

Check the details on https://www.tmregisterchina.com

Don't let the November 1, 2026 deadline catch you off guard—book a free 20-minute “China Trademark Reality Check” with our bilingual IP team today. We’ll scan your existing portfolio, flag high-risk filings, and hand you a plain-English action plan so you enter the new law one step ahead of competitors and one lawsuit behind. Slots fill fast; reserve yours now.

Email us: info@gomaxgroup.com